Psychology-Backed Messaging That Cuts Through the Noise
Clarify what to say, who it’s for, and why people care enough to buy from you.
Problem & solution: People are burnt out by outdated digital marketing tactics and generic pitches plastered everywhere. Rather than posting more and trying to reach “everyone,” you’ll learn how to niche down in 2026, and apply foundational principles to reach your best fit customers.
What this is: A practical messaging workshop that goes deeper than demographics and is rooted in buyer psychology, not trends. Plus a demo of how to use AI as a message research tool.
Who it’s for: Businesses struggling to stand out or explain what makes them different in a crowded market. They don’t market themselves consistently because they don’t know what to say, or their marketing doesn’t land because it’s generic.
Who it’s not for:
- People who aren’t ready to commit their efforts to their own marketing. This is a key component of long-term plans.
Pre-requisites:
- A validated product or service (you have paying customers).
- Customer feedback to draw from (testimonials, surveys, etc.)
You’ll leave with:
- A clear positioning statement that doesn’t sound boring or like everyone else
- Defined audience pain points and identity drivers specific to your ideal customers
- A messaging playbook outline you can use to train your AI and across your website, content, etc.
- Next steps to use your brand playbook to train your AI
Session content may include:
- Guided research prompts and channels to explore
- Messaging framework walkthrough
- Workshop your core messaging live
- Bonus: Every participant receives access to Billie (Messaging Strategist GPT) who will draft your playbook for you ($200 value)
Investment $62.50 + GST. Click here to view the other sessions in this series.
| 
