BlackBean - Industrial Marketing

Thanks to all those who nominated us for Best of Kelowna in the category "Marketing Agency!" Last year we have the pleasant and confusing surprise of winning Bronze for "Best Software Development Company," something we do not offer as a service. Let's see if we can win for something we actually do, this year 😆!

We've done it again... this time for the #equipment industry! Our team looked at the top 50 global companies and their marketing tactics to help those in a BD, sales or marketing position in the equipment sector win at marketing with our wonderful "State of Marketing in the Equipment Industry Report - 2024." tl;dr 😱 Mobile score performance correlates directly to SEO performance. ♿️ More accessible content = website gets seen more often = increased revenue. 💰 Paid search increases conversion rates. ⭐️ Brand recognition may be the biggest factor in marketing performance for large companies. This report is all about breaking down digital marketing in the equipment industry, using some solid data to give company leaders and decision-makers the lowdown. Get it! 🏃 https://lnkd.in/eFUb_h-E #b2bmarketing #equipmentsales #marketingresearch #heavyequipment

Exciting stuff: we are doing a VIP release of our "State of Marketing in the Chemical Industry Report - 2024," made especially for those in a business development, sales or marketing position in the chemical sector. Get it now before we open it up to the masses! 🧪 Evaluation of the digital marketing practices of the top 50 chemical companies in the US 🧪 Analysis of performance across eight digital marketing tactics 🧪 Identification of main competitive opportunities for chemical marketers. This report is all about breaking down digital marketing in the chemical industry, using some solid data to give company leaders and decision-makers the lowdown. So go get it! 🏃 https://lnkd.in/e2P85phu #chemical #chemicalindustry #b2bmarketing

What a year! A few months ago, we got Bronze for Best Software Developer (which is not something we do) and this week we received the incredible news that our company is one of the two finalists for 2023 Kelowna Chamber Business Excellence Awards. We couldn’t be more honoured and proud to be recognized for all the hard work we’ve done over the years. Going for gold 🥇 #businessaward #smallbusinessoftheyear #kelowna

Top 5 B2B industrial marketing trends we've observed this year so far: 🔩 Personalization and Account-Based Marketing (ABM): Tailoring messaging to specific accounts. 🔩 Content Marketing and Thought Leadership: Building trust with high-quality content like blog posts, white papers, case studies, and videos. 🔩 Video Marketing: Showcasing product features, use cases, tutorials, and customer testimonials through engaging videos. 🔩 Social Media Engagement: Connecting with target audiences on LinkedIn, mostly. Sharing industry insights, updates, and joining discussions. 🔩 Marketing Automation and AI: Streamlining and optimizing marketing efforts using automation tools and AI technologies. Which one do you believe in most? What have you been thinking of trying? 👇🏼 #b2bmarketing #industrialsector #marketingtrends2023

Your brand is what people say about you when you aren't in the room. (Jeff Bezos said that) What better feeling is there when you can help a client's brand express exactly who they are? True alignment fosters better fit, which generates greater returns. #testimonialtuesday #b2bbranding #b2bmarketers

Hey, hey, hey! We got Bronze for Best of Kelowna in (drumroll) 🥁 Software Developers! Thanks for those who voted for us in this category; we do not do any software development, but we'll take the award! 🥉 If you need any digital marketing, branding or website (again, not software) development, we got you. #softwaredevelopment #industrialmarketing #kelowna

There are great agencies out there. And there are... less great agencies out there. We often have to reestablish trust by proving value, integrity and dedication to performance. So when we hear this from a client in the property management space, it makes everything we do worth it. #testimonialtuesday #socialproof #searchadvertising #propertymanagement

A radical change in search is coming; are you ready for it? Google recently announced the Search Generative Experience (SGE), an AI-powered search interface that will significantly change how ads and organic rankings display to users.   SGE will introduce AI chat search, emphasize social and video content, and provide a filter for finding user-generated reviews and discussions.   How much these changes will impact your business depends on several factors, including: 🔩 How much does your marketing depend on SEO and search advertising right now? 🔩 What kind of content drives your organic traffic? 🔩 Is your content unique enough that AI responses cannot offer equivalent value? The changes could signal a severe drop in search traffic for B2C businesses, as AI-generated content undermines the need for blogs and informational articles. For B2B companies, the impact is less clear.   Nonetheless, it’s worth closely monitoring changes to SEO performance over the coming months. Good or bad, change is coming. It’s time to get ready. #searchmarketing #seomarketing #aimarketing https://lnkd.in/gpMTrW_U